Analog Devices Collaborates with Baidu on Project Apollo to Advance Autonomous Driving

Analog Devices, Inc. (Nasdaq:ADI) announced that it has signed a collaboration memorandum of understanding (MOU) with Baidu to jointly advance autonomous driving. The collaboration is expected to enhance autonomous driving solutions for Project Apollo, Baidu’s autonomous driving system platform, including sensor fusion, algorithms and ecosystem partners.

“There are stunning innovations being developed in China by traditional automotive companies as well as the disruptors in car manufacturing,” said Chris Jacobs, Vice President, Autonomous Transportation and Safety at Analog Devices. “ADI offers groundbreaking advantages in autonomous driving, cabin electronics, and EV and HEV powertrain. We are excited to collaborate with Baidu and are committed to offering our cutting edge solutions to help advance technologies in this fast emerging and evolving era of smart driving.”

The collaboration will focus on providing comprehensive, systematic and reliable solutions to address autonomous driving and intelligent connectivity critical to the future of smart traffic. ADI and Baidu will share resources and technologies to further develop the sensing and navigation application for Project Apollo including RADAR, LIDAR, Inertial Measurement Units (IMU), A2B/C2B bus, and digital signal processing (DSP) products.

ADI is committed to the development of differentiated technologies to address performance, reliability and security critical to the future success of autonomous driving. The quality of ADI’s sensor data allows the AI to be better informed about the world around it and make the decisions well in advance of potential obstacles, helping to reduce the chances of autonomous vehicle accidents. In addition, ADI’s Drive360 navigation and perception solution – comprising RADAR, LIDAR and IMUs – functions as a safety shield around the vehicle, as these three sensing modalities are fused together, giving the vehicle its sense of sight and feeling.

These industry-leading high-performance products and solutions are playing a critical role in helping global car manufacturers and automotive electronics system manufacturers develop the next generation of autonomous driving.